I am a postdoctoral research scholar at Imperial College Business School.  I am also affiliated as an honorary Research Associate at the Oxford Covid-19 Government Response Tracker (OxCGRT) at the Blavatnik School of Government, Oxford University.  I earned my Ph.D. in Business Administration (Behavioral and Decision Sciences) at FGV-EBAPE and my M.Sc. in the same institution.

My primary research area is consumer psychology. Within this field, my research primarily explores the psychology of vulnerable consumers, examining how social hierarchies and economic inequality shape consumer perceptions and decision-making. More broadly, I also investigate the intersection of behavioural sciences and areas of social significance, including sustainability and public health. Thus, my research agenda explores (a) how social hierarchies and economic inequality shape consumer judgment and decision-making; (b) how people think, feel and behave towards sustainable consumption; and (c) how the use of marketing and behavior science tools can promote health. My work has been published in top-tier marketing (Journal of Marketing, International Journal of Research in Marketing), psychology (Nature Human Behaviour), public health (The Lancet Public Health), and general environmental science journals (Global Environmental Change, Climatic Change).